Orchestrated Engagement Model (OEM) is an Artificial Intelligence framework designed by GreenDarts Research & Innovation Team. OEM unifies several vertical silos and provides deeper integration of different business functions. Orchestrating business engagement with customers by leveraging the OEM Framework is an important part of commercial strategy. Now customer engagement is activated across all the functions in Organization.
OEM uses algorithm and machine learning processes to make recommendation for the next possible actions such as conversation, content, channel and Colleague. It is a Persona (Role) based engagement platform searching for next possible actions triggered by persona behaviour. OEM framework can be embedded or plugged in to CRM, Life science or pharmaceutical applications.
Our vision is to “Provide a Framework that can orchestrate customer engagement across the organization”.